Better Rhodes is a leading marketplace and brand platform in the non-alcoholic beverage industry. My primary role was to develop a new video strategy that aimed to reach new audiences on Instagram. I conducted a SWOT analysis and presented my findings and recommendations to leadership.

A favorite project was planning and directing a coastal photoshoot featuring six women showcasing a variety of Better Rhodes products. From developing the strategic concept to implementing the shoot and bringing the vision to life, the campaign was designed to highlight the brand’s lifestyle appeal and create engaging imagery for the company’s social media channels. It was exciting to combine my creativity and hands-on marketing experience… and now see how it has helped shape the social media strategy today.